Elementos de identidade
Código de referência
Nome e localização da entidade custodiadora
Nível de descrição
Título
Data(s)
- 1950s-1970s (Produção)
Dimensão
5.00 Boxes
Nome do produtor
História biográfica
Catherine Elizabeth "Libby" Rodgers worked as an executive in several Miami Advertising agencies.
Born May 17, 1922 in Cleveland, Ohio, Catherine Rodgers moved to Miami in her youth. She attended Duke University and later graduated from the University of Michigan. In Miami she worked as an advertising executive in several advertising agencies. Her employers included Advertising & Marketing Associates, Inc. (A&MA) and Arthur L. Gray and Associates. She was an avid bird-watcher and opera lover.
Elementos de conteúdo e estrutura
Âmbito e conteúdo
Advertising industry materials from layouts and proofs to the finished product. The bulk represents work done for the hotel industry in Florida (particularly Miami Beach), the Caribbean, Cuba and South America. Also represented are jobs for commericial enterprises, and some public sector work for the Florida Department of Commerce (notably tourism and economic development). Information on the Interama complex is also included.
This collection deals almost exclusively with advertising, spanning the design process from layouts and proofs to finished brochures and magazine advertisements. The majority of the brochures are for hotels in Florida (particularly on Miami Beach) and in the Caribbean and South American (most notably for the Intercontinental chain). Other ads relate to local businesses, including banks, electronic firms and travel companies. Public sector advertisements were commissioned by the Florida Department of Commerce (including the Divisions of Tourism and Economic Development) and the City of Miami Department of Publicity and Tourism. Finally, to a lesser extent there is information on the proposed Interama complex, the Greater Miami Opera Guild and southern Florida commerce and development (such as the Miami Beach Convention Center, Dade County Port Authority, Orlando International Free Zone). A few of the brochures are in Spanish.
Sistema de arranjo
Condições de acesso e uso dos elementos
Condições de acesso
The collection is open for researvh.
Acesso físico
Acesso técnico
Condiçoes de reprodução
Idiomas do material
Escrita do material
Notas ao idioma e script
Instrumentos de descrição
Elementos de aquisição e avaliação
História custodial
Fonte imediata de aquisição
bequest
Informações de avaliação, seleção e eliminação
Incorporações
Elementos de materiais relacionados
Existência e localização de originais
Existência e localização de cópias
Material arquivístico relacionado
Descrições relacionadas
Elemento de notas
Nota geral
Other Information
Accession
2000-505
Notas especializadas
Identificador(es) alternativo(s)
Elemento de controle de descrição
Regras ou convenções
Fontes utilizadas
Nota do arquivista
Finding Aid Authors: Brooke Roberts-Webb.
Nota do arquivista
© Copyright 2019 HistoryMiami Archives & Research Center. All rights reserved.
Pontos de acesso
Pontos de acesso - Assuntos
Pontos de acesso - Locais
Pontos de acesso - Nomes
- Interama (Miami-Dade County, Fla.) (Assunto)
- Rodgers, Catherine Elizabeth (Libby) (Assunto)