Elementos de identidad
Código de referencia
Nombre y localización del repositorio
Nivel de descripción
Título
Fecha(s)
- 1950s-1970s (Creación)
Extensión
5.00 Boxes
Nombre del productor
Historia biográfica
Catherine Elizabeth "Libby" Rodgers worked as an executive in several Miami Advertising agencies.
Born May 17, 1922 in Cleveland, Ohio, Catherine Rodgers moved to Miami in her youth. She attended Duke University and later graduated from the University of Michigan. In Miami she worked as an advertising executive in several advertising agencies. Her employers included Advertising & Marketing Associates, Inc. (A&MA) and Arthur L. Gray and Associates. She was an avid bird-watcher and opera lover.
Área de contenido y estructura
Alcance y contenido
Advertising industry materials from layouts and proofs to the finished product. The bulk represents work done for the hotel industry in Florida (particularly Miami Beach), the Caribbean, Cuba and South America. Also represented are jobs for commericial enterprises, and some public sector work for the Florida Department of Commerce (notably tourism and economic development). Information on the Interama complex is also included.
This collection deals almost exclusively with advertising, spanning the design process from layouts and proofs to finished brochures and magazine advertisements. The majority of the brochures are for hotels in Florida (particularly on Miami Beach) and in the Caribbean and South American (most notably for the Intercontinental chain). Other ads relate to local businesses, including banks, electronic firms and travel companies. Public sector advertisements were commissioned by the Florida Department of Commerce (including the Divisions of Tourism and Economic Development) and the City of Miami Department of Publicity and Tourism. Finally, to a lesser extent there is information on the proposed Interama complex, the Greater Miami Opera Guild and southern Florida commerce and development (such as the Miami Beach Convention Center, Dade County Port Authority, Orlando International Free Zone). A few of the brochures are in Spanish.
Sistema de arreglo
Condiciones de acceso y uso de los elementos
Condiciones de acceso
The collection is open for researvh.
Acceso físico
Acceso técnico
Condiciones
Idiomas del material
Escritura(s) de los documentos
Notas sobre las lenguas y escrituras
Instrumentos de descripción
Elementos de adquisición y valoración
Historial de custodia
Origen del ingreso
bequest
Valoración, selección y eliminación
Acumulaciones
Elementos de material relacionado
Existencia y localización de originales
Existencia y localización de copias
Unidades de descripción relacionadas.
Descripciones relacionadas
Elemento notas
Nota general
Other Information
Accession
2000-505
Notas especializadas
Identificador/es alternativo(os)
Área de control de la descripción
Reglas o convenciones
Fuentes
Nota del archivista
Finding Aid Authors: Brooke Roberts-Webb.
Nota del archivista
© Copyright 2019 HistoryMiami Archives & Research Center. All rights reserved.
Puntos de acceso
Puntos de acceso por materia
Puntos de acceso por lugar
Puntos de acceso por autoridad
- Interama (Miami-Dade County, Fla.) (Materia)
- Rodgers, Catherine Elizabeth (Libby) (Materia)