Advertising industry materials from layouts and proofs to the finished product. The bulk represents work done for the hotel industry in Florida (particularly Miami Beach), the Caribbean, Cuba and South America. Also represented are jobs for commericial enterprises, and some public sector work for the Florida Department of Commerce (notably tourism and economic development).  Information on the Interama complex is also included.

This collection deals almost exclusively with advertising, spanning the design process from layouts and proofs to finished brochures and magazine advertisements. The majority of the brochures are for hotels in Florida (particularly on Miami Beach) and in the Caribbean and South American (most notably for the Intercontinental chain). Other ads relate to local businesses, including banks, electronic firms and travel companies. Public sector advertisements were commissioned by the Florida Department of Commerce (including the Divisions of Tourism and Economic Development) and the City of Miami Department of Publicity and Tourism. Finally, to a lesser extent there is information on the proposed Interama complex, the Greater Miami Opera Guild and southern Florida commerce and development (such as the Miami Beach Convention Center, Dade County Port Authority, Orlando International Free Zone). A few of the brochures are in Spanish.

Postcards, brochures, stereographs, photographs, pamphlets and ephemera pertain mostly to tourist attractions and cultural sites in Florida. Other topics include; agriculture, hotels, parks, agriculture, beaches and waterfronts. Includes a box of postcards by Miami commercial photographer R. E. Simpson, and one of real postcards of Miami and Miami Beach by various photographers.

Full color marketing brochures produced by various real estate companies to promote their properties during the Miami and South Florida building boom of the first decade of the twenty-first century.